Refine your on-camera look.
Amplify your message.
Kickstart your career.


Get your self-confidence to a new level and expand your influence by
applying TV news anchor Yousef Gamal El-Din's five simple strategies.

FREE DOWNLOAD

Optimize your on-camera look.
Amplify your message.
Kickstart your career.


Get your self-confidence to a new level and expand your influence by applying TV news anchor Yousef Gamal El-Din's five simple strategies. 

Get a FREE Sample

DOWLOAD NOW

‘‘Reach new heights in your business and personal life”

‘‘New heights in your business and personal life”

GET RID OF ON-CAMERA NERVES
FOREVER WITH THIS #1 BESTSELLER.

Most people are not born with the natural ability to step in front of a camera and form immediate connections with the audience.

When a skilled orator steps on screen and broadcasts into our living rooms, we don’t even notice the camera. When a camera-shy guest speaker does the same, the results can be the exact opposite, even when his/her content is outstanding.

The good news? With a bit of help, you can easily avoid this fate.

In “The Art of Executive Appearance”, Yousef outlines his time-tested strategies for speaking confidently in front of crowds.

Tired of letting stress and nerves dictate your appearance? With this book, Yousef’s expert mentorship will help you understand the causes of these issues, and provide you with some winning strategies for leaving these doubts behind in the green room.


From keynote speeches to YouTube vlogs, appearance optimization has never been easier. Download a sample of Yousef’s expert advice below to see for yourself.

ACCESS HERE

PROMINENT INDUSTRY PERSONALITIES LOVE THE BOOK. CHECK OUT THEIR PRAISE BELOW.

"This is one of the most value-packed books I’ve read in a long time. If you’re looking for a quick read that will provide useful tips and help harness the true power of a television appearance, then look no further."

"There is an impressive wealth of information in "The Art of Executive Appearance". I’m always in the spotlight, and this is an effective way to brush up on fundamentals and learn a few insider tricks. It will change your perception on what you think is possible."

"In a time of growing media convergence around the world, a solid foundation of camera appearance skills is vitally important. With refreshing brevity and clarity, "The Art of Executive Appearance" is bound to become required reading.»

"As TV pundits multiply across media channels and anchors compete for your attention, it’s more crucial than ever to stand out...for the right reasons. Yousef’s book is a useful and enjoyable guide to effectively send your message across the crowded airwaves, while looking great doing it."

"If more presenters and commentators take advantage of the information contained in this book, there would be fewer embarrassing broadcast moments. Yousef takes advantage of his extensive media experience to show how TV transformation has never been easier."

"A gem of a book with actionable advice if you’re thinking about going on TV. I’ve been following Yousef’s onscreen success for years. This is your chance to learn from one of the best."

"Mastering how you look on TV can be a daunting undertaking. Yousef’s book is a tour-de-force compressed in five, easy-to-manage habits.”

PROMINENT INDUSTRY PERSONALITIES LOVE THE BOOK. CHECK OUT THEIR PRAISE BELOW.

"This is one of the most value-packed books I’ve read in a long time. If you’re looking for a quick read that will provide useful tips and help harness the true power of a television appearance, then look no further."

"There is an impressive wealth of information in "The Art of Executive Appearance". I’m always in the spotlight, and this is an effective way to brush up on fundamentals and learn a few insider tricks. It will change your perception on what you think is possible."

"In a time of growing media convergence around the world, a solid foundation of camera appearance skills is vitally important. With refreshing brevity and clarity, "The Art of Executive Appearance" is bound to become required reading.»

"A gem of a book with actionable advice if you’re thinking about going on TV. I’ve been following Yousef’s onscreen success for years. This is your chance to learn from one of the best."

"Mastering how you look on TV can be a daunting undertaking. Yousef’s book is a tour-de-force compressed in five, easy-to-manage habits.”


“When you are on top of your appearance game, not only do you extend
the reach of your message but you also mature into a personality people
want to be around”

 ​

Yousef Gamal El-Din








“When you are on top of your appearance game, not only do you extend the reach of your message but you also mature into a personality people want to be around”

 ​
Yousef Gamal El-Din

Every Appearance is a Chance to Promote Yourself

The tips outlined in this exclusive “Appearance Boost Sheet” have been generated from years of real experience on leading networks like Bloomberg TV and CNBC. Yousef has conducted thousands of hours worth of interviews, speaking to some of the world’s most influential people, and has a keen understanding of what works (and what doesn’t). 

In the book, he passes this knowledge on to you through five simple, easy to implement steps known as the OC-M-BC blueprint.

Outfit Selection
Looking the part is an important
step towards success.

Color Consciousness
Unlock the benefits of optimal,
result-driven color schemes.

Makeup Basics
Master makeup tips and tricks
used by real TV professionals.

Body Language
Way you carry yourself is the difference between success and failure.

Confidence
The path to a winning
appearance starts with you.

DOWNLOAD NOW

TAKE OVER THE STAGE WITH THESE EXCLUSIVE ITEMS

Mindset plays a critical role in our life. The first step to success is mental. Start off the day on the right foot, with these awesome mugs handpicked by Yousef himself.

THE ANCHOR

Yousef is a news anchor, bestselling author, and entrepreneur. With many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one’s image for maximum clout on TV and on stage. In over a decade of live television, Yousef has hosted high-profile figures including heads of state, CEOs, and billionaires.

He joined Bloomberg TV in 2016 after five years as an anchor with CNBC in London. As a regional correspondent, Yousef courageously reported from hotspots across the Arab World at defining historical moments. It was at Egyptian Television where his career began as a young broadcaster. He graduated with two journalism degrees from the American University in Cairo and is fluent in four languages. Although a hardcore globetrotter, home bells ring in Cairo and Zurich.

THE ANCHOR

Yousef is a news anchor, bestselling author, and entrepreneur. With many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one’s image for maximum clout on TV and on stage. In over a decade of live television, Yousef has hosted high-profile figures including heads of state, CEOs, and billionaires.

He joined Bloomberg TV in 2016 after five years as an anchor with CNBC in London. As a regional correspondent, Yousef courageously reported from hotspots across the Arab World at defining historical moments. It was at Egyptian Television where his career began as a young broadcaster. He graduated with two journalism degrees from the American University in Cairo and is fluent in four languages. Although a hardcore globetrotter, home bells ring in Cairo and Zurich.

Sheikh Maktoum b. R. Al Maktoum, Dep. Ruler of Dubai and P. Grauer

At the G20 with B. Le Maire, French Finance and Economy Minister.

With A. Nasser, CEO of Saudi Aramco, world’s biggest energy company. 

St. Petersburg meet with A. Novak, Minister of Energy of Russia.

Thousands of people are already unlocking amazing personal and professional results with these strategies. Join them now.

Thousands of people are already unlocking amazing personal and professional results with these strategies. Join them now.

"Yousef is fantastic and this book is a must-read for anyone looking to make a great first impression when in front of the camera! I've read similar books but I was lucky to find this, the organisation is really good!" - WELLON

"Amazing book, it's exactly what I needed, it's perfect for people like me, with not as much confidence as others. I would definitely recommend. Buy it, read it and you will not regret it." - ROSE

"This book is invaluable. You can't beat real-life experiences and the author of this book has it all. This is a must-read to other professionals who are seeking success by dressing up properly. Looking right with your executive appearance is an art form that you may need help with. Here is the answer." - STEVEN

"Tried & tested advice plus funny and relatable examples that are easy to remember. Get detailed behind-the-scenes accounts from someone who has mastered the art of public appearances." - VICTORIA

"Yousef is fantastic and this book is a must-read for anyone looking to make a great first impression when in front of the camera! I've read similar books but I was lucky enough to find this, the organisation is really good!" - WELLON

"This book is invaluable. You can't beat real-life experiences and the author of this book has it all. This is a must-read to other professionals who are seeking success. Looking right with your executive appearance is an art that you may need help with. Here is the answer." - STEVEN

"The book provides tried & tested advice, as well as funny and relatable examples that are easy to remember. It is interesting to read the perspective and get detailed behind-the-scenes accounts from someone who has mastered the art of public appearances. Many excellent tips." - VICTORIA

With expert insights cover to cover, you can permanently change the way you present yourself to the world in less than two hours!

With expert insights cover to cover, you can change the way you present yourself to the world in less than two hours!

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THE BOOK

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