Leading conference moderation.
Amplify your reach.
Memorable event fireside chats.
Get to a new level with Bloomberg and CNBC
news anchor Yousef Gamal El-Din.
Optimize your on-camera look.
Amplify your message.
Kickstart your career.
Get your self-confidence to a new level and expand your influence by applying TV news anchor Yousef Gamal El-Din's five simple strategies.
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PROMINENT INDUSTRY PERSONALITIES LOVE IT.
CHECK OUT THEIR PRAISE.
"If you’re looking for a quick read that will provide useful tips and help harness the true power of a TV appearance, look no further."
"This is an effective way to brush up on fundamentals and learn a few tricks. It will change your perception on what is possible."
"I’ve been following Yousef’s onscreen success for years. This is your chance to learn from one of the best."
PROMINENT INDUSTRY PERSONALITIES LOVE THE BOOK. CHECK OUT THEIR PRAISE BELOW.
"This is one of the most value-packed books I’ve read in a long time. If you’re looking for a quick read that will provide useful tips and help harness the true power of a television appearance, then look no further."
"There is an impressive wealth of information in "The Art of Executive Appearance". I’m always in the spotlight, and this is an effective way to brush up on fundamentals and learn a few insider tricks. It will change your perception on what you think is possible."
"In a time of growing media convergence around the world, a solid foundation of camera appearance skills is vitally important. With refreshing brevity and clarity, "The Art of Executive Appearance" is bound to become required reading.»
"A gem of a book with actionable advice if you’re thinking about going on TV. I’ve been following Yousef’s onscreen success for years. This is your chance to learn from one of the best."
"Mastering how you look on TV can be a daunting undertaking. Yousef’s book is a tour-de-force compressed in five, easy-to-manage habits.”
THE ANCHOR
Yousef is a media news anchor, bestselling author, and entrepreneur. With many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one’s image for maximum clout on TV and on stage. In over a decade of live television, Yousef has hosted high-profile figures including heads of state, CEOs, and billionaires.
Notably, his interview with the Chairman of the Saudi National Bank in March of 2023 sent shockwaves across the financial world, leading to the sale of Credit Suisse. In over 15 years of live television, he has secured exclusive conversations with many celebrated international leaders, among them Christine Lagarde.
Gamal El-Din's journey includes five years as an anchor with CNBC in London. He has also courageously reported from hotspots across the Arab World at defining historical moments. He graduated with two journalism degrees from the American University in Cairo and is fluent in four languages. Although a hardcore globetrotter, home bells ring in Cairo and Zurich.
THE ANCHOR
Yousef is a news anchor, bestselling author, and entrepreneur. With many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one’s image for maximum clout on TV and on stage. In over a decade of live television, Yousef has hosted high-profile figures including heads of state, CEOs, and billionaires.
He joined Bloomberg TV in 2016 after five years as an anchor with CNBC in London. As a regional correspondent, Yousef courageously reported from hotspots across the Arab World at defining historical moments. It was at Egyptian Television where his career began as a young broadcaster. He graduated with two journalism degrees from the American University in Cairo and is fluent in four languages. Although a hardcore globetrotter, home bells ring in Cairo and Zurich.
1,500+ Interviews
Top Officials and CEOs
5,000+ Hours
Business TV (Bloomberg + CNBC)
KEY RECENT INTERVIEWS
Ron O'Hanley, Chairman, State Street
Ammar Al Khudairy, Chairman, Saudi National Bank
Mohammed Al Jadaan, Finance Minister, Saudi Arabia
Andrew Leveris, Chairman, Lucid Motors
Tim Clark, President, Emirates Airline
Michael Martin, Taoiseach, Ireland
Amin Nasser, President, Saudi Aramco
Steve Wozniak, Co-Founder, Apple
Claudio Descalzi, CEO of Eni SpA
David Cordani, Chairman, Cigna Worldwide
Hala Elsaid, Minister of Economy, Egypt
Paul Griffiths, CEO of Dubai Airports
Steven Mnuchin, Fmr. Treasury Secretary, USA
Mariam AlMheiri, Minister of Climate Change, UAE
Patrick Pouyanne, CEO of TotalEnergies, France
Hisham Ezz Al-Arab, Chairman, CIB
SELECT EVENTS AND ROUNDTABLES
World Economic Forum Davos
COP28 UN Climate Change Conference
International Energy Agency (IEA) Ministerial
International Monetary Fund (IMF) RO
Dubai FinTech Summit
ADIPEC Conference Abu Dhabi
Future Investment Initiative (FII) Riyadh
World Government Summit (WGS) Dubai
WTTC Annual Global Summit
Financial Sector Conference Riyadh
GET RID OF ON-CAMERA NERVES
FOREVER WITH THIS #1 BESTSELLER.
Most people are not born with the natural ability to step in front of a camera and form immediate connections with the audience.
When a skilled orator steps on screen and broadcasts into our living rooms, we don’t even notice the camera. When a camera-shy guest speaker does the same, the results can be the exact opposite, even when his/her content is outstanding.
The good news? You can avoid this fate.
Yousef now outlines his time-tested strategies for speaking confidently in front of crowds.
Tired of letting stress dictate your appearance? Yousef’s expert mentorship will help you understand the causes, and provide you with some winning strategies for leaving these doubts behind in the green room.
From keynote speeches to YouTube vlogs, appearance boosts have never been easier. Download a sample of Yousef’s expert advice below to see for yourself.
The tips outlined in this exclusive “Appearance Boost Sheet” have been generated from years of real experience on leading networks like Bloomberg TV and CNBC. Yousef has conducted thousands of hours worth of interviews, speaking to some of the world’s most influential people, and has a keen understanding of what works (and what doesn’t).
In the book, you discover your style through five simple, easy to implement steps known as the OC-M-BC blueprint.
Outfit & Color Selection
Looking the part is an important
step towards success. Unlock the benefits of optimal, result-driven color schemes.
Makeup Basics
Tips and tricks used by real TV pros
Body Language & Confidence
Way you carry yourself is the difference between success and failure. The path to a winning appearance starts with you.
Thousands of people are already unlocking amazing personal and professional results with these strategies. Join them now.
TAKE OVER THE STAGE WITH THESE EXCLUSIVE ITEMS
YOUR CODE IS GOVIP - GLOBAL SHIPPING
Mindset plays a critical role in our life. The first step to success is mental.
Start off the day on the right foot, with these awesome mugs.
Thousands of people are already unlocking amazing personal and professional results with these strategies. Join them now.
"Yousef is fantastic and this book is a must-read for anyone looking to make a great first impression when in front of the camera! I've read similar books but I was lucky to find this, the organisation is really good!" - WELLON
"This book is invaluable. You can't beat real-life experiences and the author of this book has it all. This is a must-read to other professionals who are seeking success by dressing up properly. Looking right with your executive appearance is an art form that you may need help with. Here is the answer." - STEVEN
"Tried & tested advice plus funny and relatable examples that are easy to remember. Get detailed behind-the-scenes accounts from someone who has mastered the art of public appearances." - VICTORIA
"Yousef is fantastic and this book is a must-read for anyone looking to make a great first impression when in front of the camera! I've read similar books but I was lucky enough to find this, the organisation is really good!" - WELLON
"The book provides tried & tested advice, as well as funny and relatable examples that are easy to remember. It is interesting to read the perspective and get detailed behind-the-scenes accounts from someone who has mastered the art of public appearances. Many excellent tips." - VICTORIA
With expert insights cover to cover, you can permanently change the way you present yourself to the world in less than two hours!
With expert insights cover to cover, you can change the way you present yourself to the world in less than two hours!
"As TV pundits multiply across media channels and anchors compete for your attention, it’s more crucial than ever to stand out...for the right reasons."
"A tour-de-force compressed in five, easy-to-manage habits.”
"If more commentators take advantage of this book, there would be fewer embarrassing broadcast moments. TV transformation has never been easier."
"A solid foundation of camera appearance skills is vitally important. This book is bound is required reading. »
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THE BOOK
EARLIER INTERVIEWS
Christine Lagarde, Managing Director, IMF
Dennis Lockhart, President, Federal Reserve Bank of Atlanta
Jeff Miller, Chairman and CEO, Halliburton
David Cordani, President and CEO, Cigna
Bruno Le Maire, Minister of Finance, France
Piyush Gupta, CEO, DBS Singapore
Talal Al Dhiyebi, CEO, Aldar Properties
Brad Garlinghouse, CEO, Ripple
Scott Morrison, Treasurer, Australia
Elizabeth Gaines, CEO, Fortescue Metals Group
Christopher Nassetta, CEO, Hilton Hotels
Roland Busch, CEO, Siemens AG
Ola Källenius, CEO, Mercedes Benz
Torsten Müller-Ötvös, CEO, Rolls Royce Motor Cars
Hardeep Singh Puri, Minister of Petroleum, India
Nicolas Aguzin, CEO, Hong Kong Exchange